Un modelo de elección discreta en la dereminación del perfil del turista ruraluna aplicación a Murcia

  1. Díaz Delfa, María Teresa 1
  2. Albaladejo Pina, Isabel Pilar 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Journal:
Cuadernos de turismo

ISSN: 1139-7861

Year of publication: 2003

Issue: 11

Pages: 7-19

Type: Article

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Abstract

In the majority of Spanish rural areas, rural tourism has become one of the most impor-tant economics activitie in the last decade. In the course of this activity the increase indemand for rural lodging has been crucial. However, there is a surprising lack of research onthe profile of the rural visitor. As a result, the major emphasis in this study is on identifyingthe profile of the rural visitors who are most likely to choose one of five defined rural areasin the Northwest regions of Murcia. The probability is calculated using the multinomial logitmodel.

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