Strategic antecedents and organisational consequences of IMC in different economy types

  1. Butkouskaya, V.
  2. Llonch-Andreu, J.
  3. Alarcón-Del-Amo, M.-D.-C.
Revue:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Année de publication: 2021

Volumen: 27

Número: 2

Pages: 115-136

Type: Article

DOI: 10.1080/13527266.2019.1633551 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus