Strategic antecedents and organisational consequences of IMC in different economy types

  1. Butkouskaya, V.
  2. Llonch-Andreu, J.
  3. Alarcón-Del-Amo, M.-D.-C.
Journal:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Year of publication: 2021

Volume: 27

Issue: 2

Pages: 115-136

Type: Article

DOI: 10.1080/13527266.2019.1633551 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus