Towards a general model explaining physical and digital counterfeits

  1. Molina-Castillo, F.-J.
  2. Penz, E.
  3. Stöttinger, B.
Journal:
Marketing Intelligence and Planning

ISSN: 0263-4503

Year of publication: 2021

Volume: 39

Issue: 7

Pages: 873-892

Type: Article

DOI: 10.1108/MIP-12-2020-0529 GOOGLE SCHOLAR
Data source: Scopus