Measuring Online Advertising Viewability and Analyzing its Variability across Different Dimensions

  1. Expósito-Ventura, M.
  2. Ruipérez-Valiente, J.A.
  3. Forné, J.
Proceedings:
ACM International Conference Proceeding Series

Year of publication: 2020

Volume: Part F162565

Pages: 117-122

Type: Conference paper

DOI: 10.1145/3405962.3405965 GOOGLE SCHOLAR

Sustainable development goals