Entrepreneurial orientation (EO), integrated marketing communications (IMC), and performance in small and medium-sized enterprises (SMEs): Gender gap and inter-country context

1. Butkouskaya, V.
2. Llonch-Andreu, J.
3. Alarcón-del-Amo, M.-D.-C.

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DOI: 10.3390/SU12177159 GOOGLE SCHOLAR lock_openOpen access editor

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