Entrepreneurial orientation (EO), integrated marketing communications (IMC), and performance in small and medium-sized enterprises (SMEs): Gender gap and inter-country context
- Butkouskaya, V.
- Llonch-Andreu, J.
- Alarcón-del-Amo, M.-D.-C.
Zeitschrift:
Sustainability (Switzerland)
ISSN: 2071-1050
Datum der Publikation: 2020
Ausgabe: 12
Nummer: 17
Art: Artikel
