The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

  1. Riquelme, I.P.
  2. Román, S.
  3. Cuestas, P.J.
  4. Iacobucci, D.
Aldizkaria:
Journal of Interactive Marketing

ISSN: 1520-6653,  1094-9968

Argitalpen urtea: 2019

Alea: 47

Orrialdeak: 35-52

Mota: Artikulua

DOI: 10.1016/J.INTMAR.2018.12.002 GOOGLE SCHOLAR
Datuen iturria: Scopus