The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

  1. Riquelme, I.P.
  2. Román, S.
  3. Cuestas, P.J.
  4. Iacobucci, D.
Journal:
Journal of Interactive Marketing

ISSN: 1520-6653,  1094-9968

Year of publication: 2019

Volume: 47

Pages: 35-52

Type: Article

DOI: 10.1016/J.INTMAR.2018.12.002 GOOGLE SCHOLAR
Data source: Scopus