Fostering brand love in Facebook brand pages

  1. Palazon, M.
  2. Delgado-Ballester, E.
  3. Sicilia, M.
Journal:
Online Information Review

ISSN: 1468-4527

Year of publication: 2019

Volume: 43

Issue: 5

Pages: 710-727

Type: Article

DOI: 10.1108/OIR-05-2017-0175 GOOGLE SCHOLAR
Data source: Scopus