The role of identification in consumers' evaluations of brand extensions

  1. Marin, L.
  2. De Maya, S.R.
  3. Rubio, A.
Aldizkaria:
Frontiers in Psychology

ISSN: 1664-1078

Argitalpen urtea: 2018

Alea: 9

Zenbakia: DEC

Mota: Artikulua

DOI: 10.3389/FPSYG.2018.02582 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus