The role of identification in consumers' evaluations of brand extensions

  1. Marin, L.
  2. De Maya, S.R.
  3. Rubio, A.
Journal:
Frontiers in Psychology

ISSN: 1664-1078

Year of publication: 2018

Volume: 9

Issue: DEC

Type: Article

DOI: 10.3389/FPSYG.2018.02582 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus