Understanding cosmopolitan consumers’ repeat purchasing in the emarketplace: Contribution from a brand orientation theoretical perspective

  1. Osakwe, C.N.
  2. Boateng, H.
  3. Popa, S.
  4. Chovancová, M.
  5. Soto-Acosta, P.
Journal:
E a M: Ekonomie a Management

ISSN: 1212-3609

Year of publication: 2016

Volume: 19

Issue: 4

Pages: 149-166

Type: Article

DOI: 10.15240/TUL/001/2016-4-011 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus