The influence of “Facebook friends” on the intention to join brand pages

  1. Palazón, M.
  2. Sicilia, M.
  3. López, M.
Revue:
Journal of Product and Brand Management

ISSN: 1061-0421

Année de publication: 2015

Volumen: 24

Número: 6

Pages: 580-595

Type: Article

DOI: 10.1108/JPBM-08-2014-0696 GOOGLE SCHOLAR
La source de données: Scopus