Hedonic or utilitarian premiums: Does it matter?

  1. Palazon, M.
  2. Delgado-Ballester, E.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2013

Volume: 47

Issue: 8

Pages: 1256-1275

Type: Article

DOI: 10.1108/03090561311324318 GOOGLE SCHOLAR
Data source: Scopus