The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums

  1. Palazon, M.
  2. Delgado-Ballester, E.
Journal:
Psychology and Marketing

ISSN: 0742-6046,  1520-6793

Year of publication: 2013

Volume: 30

Issue: 11

Pages: 985-995

Type: Article

DOI: 10.1002/MAR.20661 GOOGLE SCHOLAR
Data source: Scopus