Driving website performance using web analytics: A case study

  1. Coursaris, C.K.
  2. Van Osch, W.
  3. López-Nicolás, C.
  4. Molina-Castillo, F.-J.
  5. Rapp, N.
Proceedings:
19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

ISBN: 9781629933948

Year of publication: 2013

Volume: 2

Pages: 1246-1254

Type: Conference paper

GOOGLE SCHOLAR
Data source: Scopus