Mobile advertising avoidance: Exploring the role of ubiquity

  1. Okazaki, S.
  2. Molina, F.J.
  3. Hirose, M.
Journal:
Electronic Markets

ISSN: 1019-6781,  1422-8890

Year of publication: 2012

Volume: 22

Issue: 3

Pages: 169-183

Type: Article

DOI: 10.1007/S12525-012-0087-1 GOOGLE SCHOLAR
Data source: Scopus