Product quality and new product performance: The role of network externalities and switching costs
- Molina-Castillo, F.-J.
- Munuera-Alemán, J.-L.
- Calantone, R.J.
ISSN: 0737-6782, 1540-5885
Argitalpen urtea: 2011
Alea: 28
Zenbakia: 6
Orrialdeak: 915-929
Mota: Artikulua