Integrated marketing communications: Effects of advertising-sponsorship strategic consistency

  1. Navarro, A.
  2. Sicilia, M.
  3. Delgado-Ballester, E.
Aldizkaria:
EuroMed Journal of Business

ISSN: 1758-888x,  1450-2194

Argitalpen urtea: 2009

Alea: 4

Zenbakia: 3

Orrialdeak: 223-236

Mota: Artikulua

DOI: 10.1108/14502190910992666 GOOGLE SCHOLAR
Datuen iturria: Scopus