Integrated marketing communications: Effects of advertising-sponsorship strategic consistency

  1. Navarro, A.
  2. Sicilia, M.
  3. Delgado-Ballester, E.
Journal:
EuroMed Journal of Business

ISSN: 1758-888x,  1450-2194

Year of publication: 2009

Volume: 4

Issue: 3

Pages: 223-236

Type: Article

DOI: 10.1108/14502190910992666 GOOGLE SCHOLAR
Data source: Scopus