The joint impact of quality and innovativeness on short-term new product performance

  1. Molina-Castillo, F.-J.
  2. Munuera-Aleman, J.-L.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2009

Volume: 38

Issue: 8

Pages: 984-993

Type: Article

DOI: 10.1016/J.INDMARMAN.2008.06.001 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus