Effect of brand associations on consumer reactions to unknown on-line brands

  1. Delgado-Ballester, E.
  2. Hernández-Espallardo, M.
Aldizkaria:
International Journal of Electronic Commerce

ISSN: 1086-4415

Argitalpen urtea: 2008

Alea: 12

Zenbakia: 3

Orrialdeak: 81-113

Mota: Artikulua

DOI: 10.2753/JEC1086-4415120305 GOOGLE SCHOLAR
Datuen iturria: Scopus