Effect of brand associations on consumer reactions to unknown on-line brands

  1. Delgado-Ballester, E.
  2. Hernández-Espallardo, M.
Journal:
International Journal of Electronic Commerce

ISSN: 1086-4415

Year of publication: 2008

Volume: 12

Issue: 3

Pages: 81-113

Type: Article

DOI: 10.2753/JEC1086-4415120305 GOOGLE SCHOLAR
Data source: Scopus