Building online brands through brand alliances in internet

  1. Delgado-Ballester, E.
  2. Hernández-Espallardo, M.
Revue:
European Journal of Marketing

ISSN: 0309-0566

Année de publication: 2008

Volumen: 42

Número: 9-10

Pages: 954-976

Type: Article

DOI: 10.1108/03090560810891091 GOOGLE SCHOLAR
La source de données: Scopus