Building online brands through brand alliances in internet

  1. Delgado-Ballester, E.
  2. Hernández-Espallardo, M.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2008

Volume: 42

Issue: 9-10

Pages: 954-976

Type: Article

DOI: 10.1108/03090560810891091 GOOGLE SCHOLAR
Data source: Scopus