Sales promotions effects on consumer-based brand equity

  1. Palazón-Vidal, M.
  2. Delgado-Ballester, E.
Journal:
International Journal of Market Research

ISSN: 1470-7853

Year of publication: 2005

Volume: 47

Issue: 2

Pages: 179-204

Type: Review

DOI: 10.1177/147078530504700205 GOOGLE SCHOLAR
Data source: Scopus