Does brand trust matter to brand equity?

  1. Delgado-Ballester, E.
  2. Munuera-Alemán, J.L.
Revue:
Journal of Product and Brand Management

ISSN: 1061-0421

Année de publication: 2005

Volumen: 14

Número: 3

Pages: 187-196

Type: Article

DOI: 10.1108/10610420510601058 GOOGLE SCHOLAR
La source de données: Scopus