Does brand trust matter to brand equity?

  1. Delgado-Ballester, E.
  2. Munuera-Alemán, J.L.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2005

Volume: 14

Issue: 3

Pages: 187-196

Type: Article

DOI: 10.1108/10610420510601058 GOOGLE SCHOLAR
Data source: Scopus