Development and validation of a brand trust scale
- Delgado-Ballester, E.
- Munuera-Alemán, J.L.
- Yagüe-Guillén, M.J.
ISSN: 1470-7853
Année de publication: 2003
Volumen: 45
Número: 1
Pages: 35-53
Type: Article
Revue:
International Journal of Market Research