Development and validation of a brand trust scale

  1. Delgado-Ballester, E.
  2. Munuera-Alemán, J.L.
  3. Yagüe-Guillén, M.J.
Revue:
International Journal of Market Research

ISSN: 1470-7853

Année de publication: 2003

Volumen: 45

Número: 1

Pages: 35-53

Type: Article