Development and validation of a brand trust scale

  1. Delgado-Ballester, E.
  2. Munuera-Alemán, J.L.
  3. Yagüe-Guillén, M.J.
Journal:
International Journal of Market Research

ISSN: 1470-7853

Year of publication: 2003

Volume: 45

Issue: 1

Pages: 35-53

Type: Article

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Data source: Scopus