Unilateral control and the moderating effects of fairness on the target's performance in asymmetric channel partnerships

  1. Hernández‐Espallardo, M.
  2. Arcas‐Lario, N.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2003

Volume: 37

Issue: 11-12

Pages: 1685-1702

Type: Article

DOI: 10.1108/03090560310495410 GOOGLE SCHOLAR
Data source: Scopus