The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships

  1. Hernández-Espallardo, M.
  2. Arcas-Lario, N.
Revue:
International Journal of Research in Marketing

ISSN: 0167-8116

Année de publication: 2003

Volumen: 20

Número: 2

Pages: 133-152

Type: Article

DOI: 10.1016/S0167-8116(03)00015-6 GOOGLE SCHOLAR
La source de données: Scopus