The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships

  1. Hernández-Espallardo, M.
  2. Arcas-Lario, N.
Aldizkaria:
International Journal of Research in Marketing

ISSN: 0167-8116

Argitalpen urtea: 2003

Alea: 20

Zenbakia: 2

Orrialdeak: 133-152

Mota: Artikulua

DOI: 10.1016/S0167-8116(03)00015-6 GOOGLE SCHOLAR
Datuen iturria: Scopus