Turismo y cine en el Levante españolun binomio más allá del imaginario

Abstract

Sun and beach tourism had a great relevance as a plot and discourse in the cinematographic fiction of the end of the Franco dictatorship. That was called the “developmental comedy.” A very prolific film production, in which the province of Alicante also participated, locating exteriors and plot lines. Their narrative and expressive codes are still valid in films that, ascribed to the supragenre of Spanish, evoke in the background and in the form some of those themes now recycled and updated. Despite this, and having had the Ciudad de la Luz complex in Alicante active, and housing its province, tradition in filming, important geographical and logistical resources (accessibility, hotel accommodation, transport and services), no it has been enough to consolidate renewed tourism products, linked to cinema. Only a few town councils, with the support of the Valencian Community Film Office network and their town councils, have managed to set up cinematographic tourist routes. And this, despite the fact that the presence of cinema in the province of Alicante, generated notable synergies in the period 2005 to 2012.