An open agent-based model to simulate the effect of WOM marketing campaigns

  1. Leger, P.
  2. López, M.
  3. Hidalgo-Alcázar, C.
  4. Fukuda, H.
Proceedings:
EAI International Conference on Bio-inspired Information and Communications Technologies (BICT)

ISSN: 2411-6777

Year of publication: 2015

Type: Conference paper

DOI: 10.4108/EAI.3-12-2015.2262533 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus