Application of CRM 2.0 in Spanish public administration: Identifying practical results
- Pérez-González, D.
- Solana-González, P.
- Soto-Acosta, P.
- Popa, S.
- Trigueros-Preciado, S.
Buch:
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
ISBN: 9781466673571
Datum der Publikation: 2014
Ausgabe: 3-4
Seiten: 1228-1246
Art: Buch-Kapitel
