Publicacions en què col·labora amb María Concepción Parra Meroño (3)

2014

  1. Participative marketing: Extending social media marketing through the identification and interaction capabilities from the Internet of things

    Personal and Ubiquitous Computing, Vol. 18, Núm. 4, pp. 997-1011

2013

  1. Enabling participative marketing through the internet of things

    Proceedings - 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013

2012

  1. Marketing 4.0: A new value added to the marketing through the Internet of things

    Proceedings - 6th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2012