Publicaciones en colaboración con investigadores/as de Universitat Autònoma de Barcelona (44)

2023

  1. Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 349-350

2022

  1. Consumers’ Environmental Sustainability Perceptions on Their Attitude: The Moderating Effect of Price: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 55-56

2021

  1. Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

    Journal of International Consumer Marketing, Vol. 33, Núm. 1, pp. 68-83

  2. Strategic antecedents and organisational consequences of IMC in different economy types

    Journal of Marketing Communications, Vol. 27, Núm. 2, pp. 115-136

  3. The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context

    Journal of Economics, Finance and Administrative Science, Vol. 26, Núm. 52, pp. 358-375

  4. The service-dominant logic revisited: The role of purchase frequency in changing the dynamics of value co-creation

    International Journal of Business Environment, Vol. 12, Núm. 4, pp. 389-409

2020

  1. Entrepreneurial orientation (EO), integrated marketing communications (IMC), and performance in small and medium-sized enterprises (SMEs): Gender gap and inter-country context

    Sustainability (Switzerland), Vol. 12, Núm. 17

  2. Speed of use of social media as an antecedent of speed of business internationalization

    Journal of Global Information Management, Vol. 28, Núm. 1, pp. 142-166

2019

  1. Defence Spending, Institutional Environment and Economic Growth: Case of NATO

    Defence and Peace Economics, Vol. 30, Núm. 5, pp. 525-548

  2. Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

    European Management Journal, Vol. 37, Núm. 1, pp. 117-128

  3. Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands

    Journal of International Consumer Marketing, Vol. 31, Núm. 5, pp. 395-407

  4. Segmenting public universities based on their stakeholder orientation

    International Journal of Educational Management, Vol. 33, Núm. 4, pp. 614-628

2018

  1. Effects of institutional environment and technology development on payment choice

    Technological and Economic Development of Economy, Vol. 24, Núm. 1, pp. 81-107

  2. Examining the impact of managerial involvement with social media on exporting firm performance

    International Business Review, Vol. 27, Núm. 2, pp. 355-366

  3. Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications

    Current Issues in Tourism, Vol. 21, Núm. 3, pp. 259-276

2016

  1. Cultural influence on the adoption of social networking sites

    International Journal of Market Research, Vol. 58, Núm. 2, pp. 277-300

  2. Internet and User-Generated Content Versus High Street Travel Agencies: A Latent Gold Segmentation in the Context of Italy

    Journal of Hospitality Marketing and Management, Vol. 25, Núm. 2, pp. 197-217

  3. Orientación a los stakeholders en las universidades públicas: una discusión conceptual y el desarrollo de una escala de medición

    Spanish journal of marketing-ESIC, Vol. 20, Núm. 1, pp. 41-57

  4. Responsive and proactive stakeholder orientation in public universities: antecedents and consequences

    Higher Education, Vol. 72, Núm. 2, pp. 131-151

  5. Social media adoption by exporters: the export-dependence moderating role

    Spanish journal of marketing-ESIC, Vol. 20, Núm. 2, pp. 81-92