Publicaciones en colaboración con investigadores/as de University of Twente (8)

2014

  1. Application of social media tools by retailers

    Cyber Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 941-962

2013

  1. Application of social media tools by retailers

    Organizations and Social Networking: Utilizing Social Media to Engage Consumers (IGI Global), pp. 214-235

  2. Social media as marketing strategy: An explorative study on adoption and use by retailers

    Advanced Series in Management, Vol. 11, pp. 197-215

  3. Social networking sites as business tool: A study of user behavior

    Studies in Computational Intelligence, Vol. 444, pp. 221-240

  4. Web Aesthetics Effects on User Decisions: Impact of Exposure Length on Website Quality Perceptions and Buying Intentions

    Journal of Internet Commerce, Vol. 12, Núm. 1, pp. 76-105

2012

  1. Segmentation of users of social networking websites

    Social Behavior and Personality, Vol. 40, Núm. 3, pp. 401-414

  2. Segmenting the social networking sites users: An empirical study

    International Journal of Internet Marketing and Advertising, Vol. 7, Núm. 2, pp. 136-156

2011

  1. Consumer adoption of social networking sites: Implications for theory and practice

    Journal of Research in Interactive Marketing, Vol. 5, Núm. 2, pp. 170-188