Publications en collaboration avec des chercheurs de Instituto Tecnológico y de Estudios Superiores de Monterrey (4)

2019

  1. Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands

    Journal of International Consumer Marketing, Vol. 31, Núm. 5, pp. 395-407

2013

  1. Trust in Spanish Governments: Antecedentsand Consequences

    Economic Analysis and Policy, Vol. 43, Núm. 2, pp. 177-193

2012

  1. Implementing an IT service information management framework: The case of COTEMAR

    International Journal of Information Management, Vol. 32, Núm. 6, pp. 589-594