Publicacions en col·laboració amb investigadors/es de Michigan State University (5)

2015

  1. A search for theoretical plurality in new product launch

    Journal of Global Scholars of Marketing Science: Bridging Asia and the World, Vol. 25, Núm. 1, pp. 49-58

2013

  1. Driving website performance using web analytics: A case study

    19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

  2. Product quality as a formative index: Evaluating an alternative measurement approach

    Journal of Product Innovation Management, Vol. 30, Núm. 2, pp. 380-398

2011

  1. Product quality and new product performance: The role of network externalities and switching costs

    Journal of Product Innovation Management, Vol. 28, Núm. 6, pp. 915-929

2010

  1. Social capital, ICT use and company performance: Findings from the Medicon Valley Biotech Cluster

    Technological Forecasting and Social Change, Vol. 77, Núm. 7, pp. 1156-1166