Publicacións (2) Publicacións de Rocio Alarcon Lopez

2023

  1. Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction

    Journal of Vacation Marketing

2017

  1. When consumers share their co-creation experiences to get more satisfaction

    III Jornadas Doctorales Escuela Internacional de Doctorado de la Universidad de Murcia (EIDUM)