Publicacions en col·laboració amb investigadors/es de Universidad de Valladolid (3)

2019

  1. The conjoint effect of front-label claims’ surface size and distance-to-center on customers’ visual attention and emotional response

    Journal of Applied Packaging Research, Vol. 11, Núm. 3, pp. 44-56

  2. The moderating effect of transactive memory systems on the relationship between team boundary spanning activity and product creativity

    AEMARK 2019: Actas del XXXI Congreso Internacional de Marketing (Cáceres, 11-13 de septiembre de 2019)

2016

  1. The individual and joint effects of process control and process-based rewards on new product performance and job satisfaction

    Business Research Quarterly, Vol. 19, Núm. 1, pp. 26-39