Publications by the researcher in collaboration with Jose Luis Munuera Aleman (2)

2011

  1. Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness

    Industrial Marketing Management, Vol. 40, Núm. 7, pp. 1172-1182

2009

  1. The role of environmental conditions in the dualities of competence exploitation and competence exploration.

    XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del País Vasco-Euskal Herriko Unibersitatea, 16-18 de septiembre de 2009.