Paloma Del Henar
Sanchez Cobarro
Profesor Permanente Laboral
Cristina
Alcazar Caceres
Publications dans lesquelles il/elle collabore avec Cristina Alcazar Caceres (1)
2021
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The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 3, pp. 513-524