Publicaciones en colaboración con investigadores/as de Universidad Miguel Hernández de Elche (3)

2016

  1. Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude

    Internet Research, Vol. 26, Núm. 4, pp. 827-844

2012

  1. The role of e-WOM in international communication

    Handbook of Research on International Advertising (Edward Elgar Publishing Ltd.), pp. 325-350

  2. When hedonic products help regulate my mood

    Marketing Letters, Vol. 23, Núm. 3, pp. 701-717