Publicaciones en colaboración con investigadores/as de Universidad Católica del Norte (2)

2016

  1. Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188

2015

  1. The influence of “Facebook friends” on the intention to join brand pages

    Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595