Maria Dolores
Palazon Vidal
Profesores Titulares de Universidad
![Foto de Maria Dolores](/img/uploaded/d68cd775279dfc81e447d1e81a162204.jpeg)
![Foto de Universidad Católica del Norte](/img/noimage_org.png)
Universidad Católica del Norte
Antofagasta, ChilePublicaciones en colaboración con investigadores/as de Universidad Católica del Norte (2)
2016
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Brand Pages as a Communication Tool: A State of the Art and a Research Agenda
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188
2015
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The influence of “Facebook friends” on the intention to join brand pages
Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595