Publicaciones en las que colabora con Yusimi Rodriguez Ricardo (3)

2019

  1. Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust.

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 14, Núm. 3, pp. 1-16

2018

  1. What drives crowdfunding participation? The influence of personal and social traits

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 163-182

2017

  1. Does consumer engagement affect online advertising effectiveness? An empirical evidence from Facebook campaigns

    III Jornadas Doctorales Escuela Internacional de Doctorado de la Universidad de Murcia (EIDUM)