Publicacións en colaboración con investigadores/as de Michigan State University (4)

2015

  1. A search for theoretical plurality in new product launch

    Journal of Global Scholars of Marketing Science: Bridging Asia and the World, Vol. 25, Núm. 1, pp. 49-58

2013

  1. Driving website performance using web analytics: A case study

    19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

  2. Product quality as a formative index: Evaluating an alternative measurement approach

    Journal of Product Innovation Management, Vol. 30, Núm. 2, pp. 380-398

2011

  1. Product quality and new product performance: The role of network externalities and switching costs

    Journal of Product Innovation Management, Vol. 28, Núm. 6, pp. 915-929